Advertising and Branding

 

Description / Purpose

Market the University using agreed narratives/messages and consistent branding collateral.

 

Standard features

• Campaign creation
• Collateral development, i.e., banners, posters, adverts for newspapers and radio, templates for presentations, Zoom/Teams backgrounds etc.
• Design services for the above items
• Institutional identity guidance – we advise on what can be done and how your department’s profile can be uplifted in the visual articulation

 

Roles & responsibilities

Us:

• Workshop what is allowed with the Institutional brand
• Workshop various ways of profiling your department

 

You:

• Provide brief of what you want to achieve
• Budget for collateral you require

 

How to request

Complete form on the CRM system on the staff portal

 

Contact person

Michelle Bothma

 

Service level agreement

Hours of operation:
08:00 – 16:30 during the Administrative Year.

Response time:
Minimum two days, dependent on supply of correct information and content.

 

Cost

• Depends on the job.
• Design costs are free (posters, flyers, invites).
• Adverts are paid for.
• Production and printing costs are for your account.

 

Policies and guidelines

Brand manual on the staff portal

Branding policy under development 

 

Comments

We guide you in the best possible way to enhance the University’s brand and positioning. 

 

Description / Purpose

Providing templates and guidance on the use of branded University stationery and marketing collateral.

 

Standard features

Supply templates of branded institutional stationery and marketing material e.g. PowerPoints, invitations, letterheads, logos etc. 

 

Roles & responsibilities

Us:

Supply requested material

You:

Request material

 

How to request

Contact Michelle.Bothma@mandela.ac.za

 

Contact person

Michelle Bothma

 

Service level agreement

Hours of operation:
08:30 – 17:00 during the Administrative Year.

Response time:
Immediately if available

 

Cost

No cost. Should you require something specific to be designed, costs will be incurred for your account.

 

Policies and guidelines

Institutional brand manual

 

Comments

Visit the Staff Portal for downloadable material.