This team is responsible for the strategic brand proposition of the university in line with adopted narratives and agreed on key messages. In addition, creating advertising strategies that will position the university as an institution of first choice for all stakeholders.

Our services include:

  • Strategic input towards the identity of a Nelson Mandela University & articulation thereof 
  • Responsible guidance for the development of strategic brand positioning & related policies from adopted narratives and core messages
  • The articulation of these core messages in advertising, marketing, branding collateral & the development thereof
  • The trafficking of graphic designer work
  • The adherence to the institutional identity manual
  • The advice on suitable mediums for maximum reach